Stillbirth is one of the most devastating life events with substantial physical, psycho social impacts on women, families & society. It’s a huge public health concern. In 2019, globally an estimated 1.9 million babies were stillborn and India topped the wrong charts with maximum number of still births. The irony is that stillbirths have been absent from most of the programs so far. They are invisible due to social taboos, stigma, isolation etc. There are no formal organizations in our country for raising voices of these bereaved parents & families.It’s my immense pleasure to introduce Stillbirth Society of India as the first formal organization dedicated to stillbirths in India. This is a long awaited and much needed step to draw attention on this important public health problem. Every unborn baby has the right to receive best care.All bereaved parents must have the highest quality respectful bereavement care. I am very hopeful that through the medium of this organization we will bring people together who share the common objective of raising awareness about stillbirth and reducing the preventable stillbirths and improving the care provision to the parents following stillbirths. Stillbirth Society of India will continue to work in this area to make a dent in this unexplored area. “The temptation to quit will be greatest just before you are about to succeed.” —Bob Parsons